Club Rules

Publish Date: April 3, 2017
Author: Nick Cugura

 

WINE CLUBS ARE A GREAT WAY OF CREATING A STEADY INCOME. BUT WHAT'S THE KEY TO MAKING THEM WORK?

When it comes to your database, you need a clear distinction between a wine club member and a mailing list member. Club members are committed to purchasing wine every year, mailing list members are not - but they are
potential club members.

A wine club is the most profitable sales channel; there are no bad debts or overdue accounts. A lot of businesses are movmg away from telemarketers because the commissions are too high and they don't provide personal relationships. Wineries are also moving away from sales reps because of high salaries and other costs. There is no reason why smaller wineries can't sell their entire production through cellar door and the wine club. These are my 10 tips for an effective wine club.

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Source: Australia's Wine Business Magazine

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