Training In Demand

Publish Date: March 1, 2011
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Nick Cugura, director of winery software specialist Ezy Systems, says he has noticed increased demand for training in the wine club modules of his company’s program as wineries seek to increase revenue in this area of their business.

Nick Cugura, director of winery software specialist Ezy Systems, says he has noticed increased demand for training in the wine club modules of his company’s program as wineries seek to increase revenue in this area of their business.

He says that to have a successful wine club you need to ensure you have the right systems and people in place to manage members – and you need to regularly review whether your goals are being achieved so you can make informed decisions. “Your wine club should be integrated with your accounting and stock control software so as to remove the time, cost and errors associated with maintaining multiple systems. This in turn will provide you with more time to manage your wine club members,” Nick said.

He says that with his EzyWine software the wine club integration to modules such as stock control, logistics, general ledger, cashflow management, accounts receivable, POS and marketing removes the cost and errors associated with double entry when trying to use multiple packages.

“When club members visit your winery, the POS can display the member’s sale history and reward points balance. If any of the wine purchased is to be freighted, payment is processed at POS and a sale is automatically created in the wine club module for shipment,” Nick says.

Ezy Sysyems was established in 1993 and has its head office in Bendigo, assisting more that 300 wineries worldwide. The EzyWine software integrates vineyard management, vintage operations, winemaking, bottling, plant servicing and accounting in one software package.

Nick says wineries wanting to start a wine club should consider providing a tempting offer with the latest newsletter, rewards program information and a registration form that includes their preferences and payment details.

 

Source: Australia's Wine Business Magazine

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